The Wilderness Society: Nature Is Our Natural Defense

Designed to bring awareness to the current plight of public land and conservation of America’s parks and recreation areas, this campaign consists of a series of three posters, a GIF for social media usage, and a product design for a pine scented air freshener. The visual style was accomplished with hand-drawn illustrations and typography, completed with a two-tone overlay. Each of the characters are elements of nature that serve as protection from pollution, flooding, and natural disasters. Each character was personified as a military member defending us. The end goal in mind is to gain pledges for Congress, and to present The Wilderness Society in a personal and fun way.