Who Gives A Crap & the Random Acts of Kindness Foundation: #RollWithRAK Campaign

The goal for this advertising campaign was to raise awareness during Random Acts of Kindness Month by partering the Random Acts of Kindness Foundation with Who Gives A Crap, a toilet paper company that donates half of their profits to build toilets and improve sanitation around the world. To show a partnership between the two, we used the bird from RAK, and created a palette and patterns inspired by the packaging on Who Gives A Crap paper products. The elements of this campaign include a line of toilet paper, branded Port-A-Johns, a Snapchat filter, billboard, Boston Marathon bibs, T-Shirts, GIFs, and a sponsored finish line photo backdrop. This campaign was a group project featuring work by myself, Brittany Rogers, and Kaitlyn Reber.