McCormick & Company: Corporate Publication

This annual report features a spice catalog, an interview with the CEO of McCormick, a flavor forecast to predict the next flavor trend, and various charts showing shareholder information and financial growth within the company. The visual elements of this publication were inspired by sand art and rock formations, and were achieved using spices laid out by hand to create shapes and borders on the page, which were then photographed. The aim was to make McCormick as fun and interesting as possible to reach the social media-crazed millennial generation.