Jane Doe Hunting Camp

The goal of this branding project was to break the barriers between something stereotypically masculine and something outwardly feminine. The design and tone of the camp is very soft and inviting, but is also serious and ridged when it comes to proper techniques and especially hunting safety. Included in this project is a branding guide that is set up like a field guide, completion certificates for safety protocol, personal business cards, a branded line of women’s hunting musk, ear tags, and an inevitable accident report.